Success Story
Case Study: Partly - Pipedrive to HubSpot migration
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Introduction
Claudia Mansell, Customer Success Director at Partly (https://www.partly.com/), was tasked with the important project of migrating their company data from Pipedrive to HubSpot.
Partly, a global platform for replacement parts in the auto parts industry, aimed to create a sustainable future where waste is eliminated, and all replacement parts are universally searchable and accessible.

The Challenge
During the initial attempts to import data from Pipedrive to HubSpot using other migration tools and the native import feature, Claudia encountered several challenges.
- They discovered that the import solutions did not support the migration of activities, emails, and files.
- Additionally, they faced difficulties in transferring Pipedrive leads, as they wanted to avoid data duplications and ensure the integrity of their activity history and company information for each potential customer.
Why SyncMatters Was Chosen
Recognizing the limitations of the existing solutions, Claudia turned to SyncMatters for their expertise in data migration. SyncMatters had a built-in tool (MigrateMyCRM) specifically designed to migrate leads, activities, emails, and files to HubSpot while addressing the challenge of assigning them to previously imported records.
Moreover, SyncMatters offered the ability to perform manipulations with Pipedrive leads data, ensuring a seamless transfer of information.


How SyncMatters Responded
SyncMatters worked closely with Claudia and her team to understand their unique requirements and create a tailored solution.
Through several meetings and test migrations, SyncMatters developed a strategy to compare Pipedrive leads with existing HubSpot companies and enrich matching records with lead information.
They also implemented a solution to create new HubSpot companies only for leads that did not have a corresponding match in the system, thereby avoiding duplicates and enriching existing data.
Results
- They successfully migrated their data from Pipedrive to HubSpot with an integral and enhanced data structure.
- The migrated data included correct assignments, a full chronological activity history, and no duplicate companies.
- Partly now had a streamlined system with each B2B company having its corresponding activity history assigned.

Conclusion
Are you facing data migration challenges when transitioning to a new CRM system?
SyncMatter' expertise and comprehensive migration solutions can help you seamlessly transfer your data and ensure data integrity.
Contact us today to discuss your specific requirements and learn how we can assist you in achieving a successful data migration.
